[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.web112.cz\/kyberprostor-a-reklama\/#Article","mainEntityOfPage":"https:\/\/www.web112.cz\/kyberprostor-a-reklama\/","headline":"Kyberprostor a reklama","name":"Kyberprostor a reklama","description":"Dne\u0161n\u00ed doba je pro\u0161pikov\u00e1na trhem s\u00a0reklamou. Kdysi v\u00a0dob\u00e1ch, kdy Komunistick\u00e1 strana m\u011bla \u00fastavou zaru\u010denu vedouc\u00ed \u00falohu ve st\u00e1t\u011b, prakticky nebyla pot\u0159eba.\u00a0N\u00e1rodohospod\u00e1\u0159sk\u00e9 pl\u00e1nov\u00e1n\u00ed vybralo, za ob\u010dana sortiment, kter\u00fd je vhodn\u00fd a basta. Ob\u010das ve\u010der pan vaj\u00ed\u010dko, tedy sp\u00ed\u0161 piktogram pana vaj\u00ed\u010dka a ten n\u00e1m p\u0159edstavil jednu pol\u00edvku od Vitany, jeden d\u017eus a bylo po reklam\u011b.\u00a0Zlat\u00fd to […]","datePublished":"2022-03-11","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.web112.cz\/author\/#Person","name":"web112.cz\n","url":"https:\/\/www.web112.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"web112.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.web112.cz\/wp-content\/uploads\/imac-gef6692b0f_640.jpg","url":"https:\/\/www.web112.cz\/wp-content\/uploads\/imac-gef6692b0f_640.jpg","height":0,"width":0},"url":"https:\/\/www.web112.cz\/kyberprostor-a-reklama\/","about":["Www"],"wordCount":409,"articleBody":"Dne\u0161n\u00ed doba je pro\u0161pikov\u00e1na trhem s\u00a0reklamou. Kdysi v\u00a0dob\u00e1ch, kdy Komunistick\u00e1 strana m\u011bla \u00fastavou zaru\u010denu vedouc\u00ed \u00falohu ve st\u00e1t\u011b, prakticky nebyla pot\u0159eba.\u00a0N\u00e1rodohospod\u00e1\u0159sk\u00e9 pl\u00e1nov\u00e1n\u00ed vybralo, za ob\u010dana sortiment, kter\u00fd je vhodn\u00fd a basta. Ob\u010das ve\u010der pan vaj\u00ed\u010dko, tedy sp\u00ed\u0161 piktogram pana vaj\u00ed\u010dka a ten n\u00e1m p\u0159edstavil jednu pol\u00edvku od Vitany, jeden d\u017eus a bylo po reklam\u011b.\u00a0Zlat\u00fd to \u010dasy, dnes se na n\u00e1s reklama sype z\u00a0m\u00e9di\u00ed, neute\u010deme ji v\u00a0hromadn\u00e9 doprav\u011b, do\u017eene n\u00e1s i ve ve\u0159ejn\u00fdch prostor\u00e1ch, zkr\u00e1tka v\u0161ude.\u00a0Mo\u017enosti a formy reklamy, jsou prakticky neomezen\u00e9, zn\u00e1me reklamy l\u00e9taj\u00edc\u00ed, kr\u00e1\u010dej\u00edc\u00ed, pluj\u00edc\u00ed a kdov\u00ed je\u0161t\u011b jak\u00e9.Ov\u0161em, b\u011b\u017en\u00fdm i neb\u011b\u017en\u00fdm druh\u016fm reklam, vyrostl velmi nebezpe\u010dn\u00fd protivn\u00edk, kter\u00fd tyto zab\u011bhl\u00e9 druhy reklam dopl\u0148uje a v\u00a0mnoha p\u0159\u00edpadech je zcela vytla\u010dila.\u00a0T\u00edmto reklamn\u00edm fenom\u00e9nem, jsou Www str\u00e1nky, ve smyslu reklamn\u00edho pomocn\u00edka a mus\u00ed to b\u00fdt obrovsk\u00e9 \u010d\u00edslo, kter\u00e9 zp\u016fsob\u00ed, jeden odkaz na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd je sd\u00edlen\u00edm, \u0161\u00ed\u0159en geometrickou \u0159adou.\u00a0Dostupnost a n\u00edzk\u00e1 po\u0159izovac\u00ed cena, je jako stvo\u0159ena, pro reklamu zbo\u017e\u00ed k\u00a0\u0161irok\u00e9mu vyu\u017eit\u00ed a z\u00e1rove\u0148 vytv\u00e1\u0159\u00ed i nov\u00fd prostor pro velmi slu\u0161n\u00e9 v\u00fdd\u011blky tzv. influencer\u016fm, kte\u0159\u00ed, pr\u00e1v\u011b pod smlouvou s\u00a0dodavateli, \u0161\u00ed\u0159\u00ed jejich odkazy www str\u00e1nek a vlastn\u011b jim pronaj\u00edmaj\u00ed sv\u00e9 sledovatele, pro kter\u00e9 jsou vzory a pokud tuto reklamu propaguj\u00ed, je velmi \u00fa\u010dinn\u00e1.Jsme sv\u011bdky i toho, \u017ee n\u011bkte\u0159\u00ed dodavatel\u00e9, slu\u017eeb a zbo\u017e\u00ed, ji\u017e zcela vyt\u011bsnili b\u011b\u017en\u00e9 druhy reklam a soust\u0159ed\u00ed se pouze na reklamu v\u00a0elektronick\u00e9m prostoru.\u00a0Je pravda, \u017ee generace, kter\u00e9 ji\u017e vyrostly na PC, ani na jin\u00e9 prostory ji\u017e nenar\u00e1\u017e\u00ed a tato vrstva odb\u011bratel\u016f i podnikatel\u016f si zcela vysta\u010d\u00ed s\u00a0kyberprostorem a sv\u00e9 c\u00edlov\u00e9 publikum, nem\u00e1 pot\u0159ebu vyhled\u00e1vat jinde.\u00a0Zaj\u00edmav\u00fdm by bylo, srovnat statisticky objem prost\u0159edk\u016f, p\u0159esunut\u00fdch z\u00a0tradi\u010dn\u00edch druh\u016f reklamn\u00edho pr\u016fmyslu do tohoto prostoru a hlavn\u011b progresi tohoto v\u00fdvoje.\u00a0Bude zaj\u00edmav\u00e9, nad\u00e1le sledovat a pozorovat tento v\u00fdvoj, kter\u00fd m\u016f\u017ee znamenat konec tradi\u010dn\u00ed reklamy, v\u00a0tradi\u010dn\u00edch podob\u00e1ch. \u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kyberprostor a reklama","item":"https:\/\/www.web112.cz\/kyberprostor-a-reklama\/#breadcrumbitem"}]}]